Plain-speaking, actionable brand strategy. Designed to help you win.
Knute Rockne was famed for inventing the Football playbook — a collection of directions and tactics that would help his teams win.
Each playbook clearly articulates the organisation’s vision and strategy and translates this into actionable on-field tactics. They tell a story of how an organisation builds a scheme from the ground up: the styles and codes of the team, individual roles and responsibilities and of course, the plays that will create success.
Today, these documents are sacred. It’s the single most important tool to unite teams in a shared belief and give clear guidance on how they can outmanoeuvre the opposition.
Why rokne?
This is the role brand strategy should play — it should act as a playbook that helps organisations make clear choices, choosing one path at the expense of others. It should provide actionable guidance on how the brand must behave to realise its goals.
But all too often it falls short, lacking strategic potency at one end or flair and imagination at the other.
rokne believes in building actionable strategy that equips your brand with the playbook it needs to win.
ABOUT MARK
Mark Liney
Founder
Mark is an executive-level brand leader with almost 20 years experience in driving brand and business growth for startups, growth-stage companies and large enterprises.
He has led agencies of over 100 people, most recently as Group CEO at DesignStudio — one of the world's largest independent branding studios. Prior to this he has held senior roles across Europe and APAC in global agencies including Re and Landor.
He has a breadth of experience in brand and product positioning, narrative development, creative communications, content development, innovation, and customer research for some of the world’s most well-known brands.